How to Use Membership Points to Increase Repeat Purchases?

Simply having a membership system does not guarantee customers’ continued repeat purchases. We all know that more wisdom and strategy are required here.

In terms of promotional strategies, we can start with simple point accumulation. However, if the accumulation of points lacks a clear goal, it is like running a marathon without seeing the finish line, ultimately leading to fatigue and giving up. This is why many customers quietly leave after one or two purchases.

To stimulate customers’ purchasing motivation, we can establish a membership tier system. When customers accumulate a certain number of points, they can upgrade and enjoy more benefits. Such goal-setting naturally encourages stronger purchasing intentions. Additionally, we can introduce some short-term promotional activities to help customers reach their target points faster. For example, triple points during the birthday month, a $30 cash voucher for purchases over $500, or earning extra points through referring new members. These strategies have been widely used in the credit card and financial markets, all aimed at deepening the connection between members and consumption.

You might worry that so many membership rules will overwhelm you or your front desk staff. However, with eRunlite - a robust and comprehensive membership system seamlessly integrated with the front-end POS - all of this can be managed automatically.

Finally, you need to remember that customers choose to become your members with certain expectations. They expect you to care about and value them, to encourage and reward their steadfast confidence in your products and services.